PofE 047: Top 5 Advertising Techniques of David Ogilvy – A Copywriter’s Secret

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"Passion kept one fully in the present, so that time became a series of mutually exclusive 'nows.'" -Sue Halpern

Background and Challenges

• David Ogilvy left Oxford University in England to become chef apprentice at the finest restaurant in Paris.

• David had a knack for selling and achieved success selling the high-end cooking stove AGA door-to-door to French chefs in spite of the Depression in Great Britain. His bosses asked him to write a sales instruction guide at the age of 24.

• The manual’s success led to a position at his brother’s advertising firm of Mather & Crowther. In 1938, the firm sent him to New York City to study American advertising.


PofE 024: Warning! Following Benjamin Franklin’s Productivity Secrets Will Increase Your Effectiveness!

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  One-Business-Man-Worth-His-Weight in many workers

"Success is getting what you want. Happiness is wanting what you get."

Dale Carnegie 

His Life

* Born on January 17, 1706 (or according to O.S. January 6, 1705) [Link to Old Style below. Very interesting.] Died April 17, 1790.

* Benjamin was the eighth child of his father’s second wife, the tenth boy, and the last boy among seventeen children. (Four from the first wife, Josiah Franklin, and thirteen from the second wife.)