PofE 045: Book Review: Let’s Get Real Or Let’s Not Play – Sales Training
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The premise of “Let's Get Real or Let's Not Play” is that business development must be totally client focused. Customers want to buy and not to be sold a bill of goods. This is a paradigm shift or a new mental model that advocates a methodology where two companies mutually decided to work together with the goal of meeting the client’s needs while providing a profitable engagement for the service provider, trusted adviser or professional service organization.