PofE 035: Book Review – Strategy for You – Rich Horwath

Strategy for You


  • The premise of “Strategy for You” is that strategy is a bridge for going from where you are today to where you want  to go tomorrow in your personal and professional life. Strategy is a bridge that spans over the challenges and obstacles you will face from going from
    point A to point B.

What I learned:

  • Strategy is a plan for using your personal resources, managing your time, identifying which talents you want to invest in and how you want to use your finances to accomplish your goals. This is the goal of developing a personal strategy.
  • There are five-steps for developing your personal strategy as outlined in the book.
    • Step One – Discover
    • Step Two – Differentiate
    • Step Three – Decide 
    • Step Four – Design
    • Step Five – Driving


  • Step One: Discover – this is the process where you uncover what you want and why you want it.  Understanding your purpose takes the form of identifying your mission, vision, goals and objectives.
  • Step Two: Differentiate – this is a step where you identify your unique characteristics for building your personal bridge. What sets you apart and what makes you different from others?
  • Step Three: Decide – is where you determine how you will use your resources, time, talent and money to achieve and accomplish your goals.
  • Step Four: Design – this is the tactical steps where you are developing an action plan. These are the things that you will do on a daily basis to accomplish your goal and how you will utilize the resources that you've allocated. The book also teaches you about  developing a StrategyPrint which is equal to a BluePrint when building a house. You have to develop a StrategyPrint for your life to identify the goals and how you're going to accomplish those goals.
  • Step Five: Drive – crossing your bridge; in this step you want to use all the things that you've done in steps 1 thru 4 to drive across the bridge you've created. Driving requires that you put your action plan into practice on a daily basis. The action plan and tactical steps you've created should include tasks to avoid or overcome obstacles that will also address and remove risks and issues that will keep you from staying  on target.


  • "Strategy for You" is a book for building a personal strategy for your life.  It can also be used to develop your professional life and help you identify a strategy to take you from the career you have now to the career you want. There are a few tools that stood out to me in the book that I really like. They are:
    • SWOT Analysis,
    • Opportunity matrix, and 
    • The threat matrix.
  • The SWOT Alignment for Strategy table and the StrategyPrint are tools that I used immediately that had a profound effect on my strategy creation process. There are also a number of other forms and deliverables that you will glean that can add value to your tool box. "Strategy for You" is one of the best books I've read on developing your personal strategy and I highly recommend it.

Principles of Execution Key Concepts:

  • Strategic Plan
  • Personal Development
  • Professional Development

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