PofE 047: Top 5 Advertising Techniques of David Ogilvy – A Copywriter’s Secret

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"Passion kept one fully in the present, so that time became a series of mutually exclusive 'nows.'" -Sue Halpern

Background and Challenges

• David Ogilvy left Oxford University in England to become chef apprentice at the finest restaurant in Paris.

• David had a knack for selling and achieved success selling the high-end cooking stove AGA door-to-door to French chefs in spite of the Depression in Great Britain. His bosses asked him to write a sales instruction guide at the age of 24.

• The manual’s success led to a position at his brother’s advertising firm of Mather & Crowther. In 1938, the firm sent him to New York City to study American advertising.