"No one can possibly achieve any real and lasting success or 'get rich' in business by being a conformist."

-J. Paul Getty

Background and Challenges:

• He was born on October 5, 1902 in Oak Park, Illinois to Rose and Louis Kroc. Rose was a competent pianist and encouraged her son to develop a love for music.

• He demonstrated an entrepreneurial trait when he started a music store with his friend, which went under due to lack of capital.