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Guest Post by John Anderson

Executive Street Contributor

Marketing is a subtle and ever changing art. Formulating strategies can be a daunting task, as it requires you to become adaptable to any changes in the environment that your enterprise belongs to. Yes, small changes can influence the entirety of a business, and with the changes in the marketing field happening fast, most of us should do some rethinking in our approaches. Most of the strategies that marketers use today seem to be obsolete, and what’s worse? They have no idea that it doesn’t work. Now, let us explore these marketing strategies that are only deemed good on paper, and not so much in practice.