"Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy." -Gary Hamel

Background

• The Founder of Famous Amos Cookies, Wally Amos was born Wallace Amos Jr. on July 1, 1936, in Tallahassee, Florida.
• He began on the path to becoming an American entrepreneur when his Aunt Delia, who baked homemade, taught him how to bake her recipe for chocolate chip and pecan cookies.
• His love of cooking led him to enroll in the Food Trades Vocational High School and he studied culinary arts for two years.