Business Drivers are any important part of a business such has cost, capital expenditures, marketing, custom support or superior products, etc… They are Touch Points that influence an organization's value.

Business Outcomes are items that the customer deems important and that address the customer pain points or an opportunity to enhance the customer's perspective. Think Customer Focus, Getting the Customer's Journey and Experience Right.

Learn how business outcomes and business drivers can be applied to score the success of your business.

As technology continues to advance, business owners must be prepared to stay one step ahead of their competitors and the expectations of their customers. To gauge the success of a business, a capable portfolio manager can apply a number of metrics to determine how much of an effect a certain program or project is going to have on the company as a whole. Though both of the following metrics may apply in different ways, utilizing them both is one of the most powerful ways to shape the business approach and provide your end users with the products and services they are looking for.