PofE 058: 5 Clever Marketing Strategies That Are Actually Mistakes

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Guest Post by John Anderson

Executive Street Contributor

Marketing is a subtle and ever changing art. Formulating strategies can be a daunting task, as it requires you to become adaptable to any changes in the environment that your enterprise belongs to. Yes, small changes can influence the entirety of a business, and with the changes in the marketing field happening fast, most of us should do some rethinking in our approaches. Most of the strategies that marketers use today seem to be obsolete, and what’s worse? They have no idea that it doesn’t work. Now, let us explore these marketing strategies that are only deemed good on paper, and not so much in practice.


Change Management

PofE 031: Little Known Ways To Communicate To Manage Change

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“Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.” –John Kotter

Brian Tracy has been a business consultant for many years. Prior to becoming the CEO and chairman of Brian Tracy International, Brian was the CEO of a company managing business development processes for clients, and before that, he had a booming career in sales and marketing, management and strategic planning. As a result, he has been able to develop a wealth of information about training and developing world class organizations.


PofE 001: What are your top 3 struggles that keep you from consistently achieving your goals?

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Principles of Execution provides inspirational articles and personal examples of people from all walks of life who exhibit and live the Principles of Strategic Thinking and Strategy Execution.


Bigstockphoto_Don_t_Let_Go__454415 The Principles of Execution blog is developed to help my readers identify and develop the top key attributes of strategy execution that I have gleaned from experience and reading.  The personal examples of leadership and successful people that I will share about on my blog are from my experience as an Inquisitive Reader, Student, Musician, Minister, IT Manager, Project Program and Portfolio Manager, and Consultant.