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Guest Post by John Anderson
Executive Street Contributor
Marketing is a subtle and ever changing art. Formulating strategies can be a daunting task, as it requires you to become adaptable to any changes in the environment that your enterprise belongs to. Yes, small changes can influence the entirety of a business, and with the changes in the marketing field happening fast, most of us should do some rethinking in our approaches. Most of the strategies that marketers use today seem to be obsolete, and what’s worse? They have no idea that it doesn’t work. Now, let us explore these marketing strategies that are only deemed good on paper, and not so much in practice.
“Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.” –John Kotter
Brian Tracy has been a business consultant for many years. Prior to becoming the CEO and chairman of Brian Tracy International, Brian was the CEO of a company managing business development processes for clients, and before that, he had a booming career in sales and marketing, management and strategic planning. As a result, he has been able to develop a wealth of information about training and developing world class organizations.
Principles of Execution provides inspirational articles and personal examples of people from all walks of life who exhibit and live the Principles of Strategic Thinking and Strategy Execution.
The Principles of Execution blog is developed to help my readers identify and develop the top key attributes of strategy execution that I have gleaned from experience and reading. The personal examples of leadership and successful people that I will share about on my blog are from my experience as an Inquisitive Reader, Student, Musician, Minister, IT Manager, Project Program and Portfolio Manager, and Consultant.