PofE 045: Book Review: Let’s Get Real Or Let’s Not Play – Sales Training

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Let’s Get Real Or Let's Not Play


The premise of “Let's Get Real or Let's Not Play” is that business development must be totally client focused. Customers want to buy and not to be sold a bill of goods. This is a paradigm shift or a new mental model that advocates a methodology where two companies mutually decided to work together with the goal of meeting the client’s needs while providing a profitable engagement for the service provider, trusted adviser or professional service organization.